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let's take a look at the three types of roles and specific work content of the industrial Internet operation post: Market operation (also known as business operation): The main executive list work content is marketing as a means of intervening in a series of product promotion, exposure, marketing and other behaviors through a cost-free way. Platform operation (including user operation, content operation, and community operation): The main work executive list is to communicate with users, maintain user preferences, and obtain user feedback. Produce high-quality content according to the needs of users, stimulate users with the same idea, conduct interactive exchanges, and precipitate behavioral data.
Business operation (also known as BD, sales): The main work content is to negotiate cooperation with prospective customers and sell products. The business operation role is usually a more common operation position in traditional enterprises. The executive list value of their existence is to acquire and retain customers. Secondly, we analyze and analyze the characteristics of industrial Internet operation posts: The lighter the product, the more tool-type; the executive list smaller the customer granularity; the lower the customer unit price; the shorter and faster the sales transaction; the lighter the delivery; the more online and operational the customer success model is.
The heavier the product, the more management-oriented; the larger the customer granularity; the higher the customer unit price; the longer the sales executive list transaction cycle; the heavier the delivery; the more offline and less consulting the customer success model. In the process of product design, if we can express the complex logic in the simplest operation executive list and the clearest language, it shows that we have thought deeply and analyzed well. The product manager and operation of the Industrial Internet serve both users and the market. The way of collaboration between them is shown in the following figure.